Big Data, CRM, Customer Analytics are hot topics with many companies investing substantial time and funds to use customer data to improve their performance, yet most companies report poor returns from these efforts.
In this Alumni Live, Mike will leverage his over 35 years of experience using customer analytics to discuss common pitfalls, good practice and other tips to getting the most from your customer data. Mike recently published his first book, “52 Things We Wish Someone Had Told Us About Customer Analytics”, co-authored with his son Alex. Capturing real life lessons learned over their careers, with a focus on practical applications of analytics that connect methodologies and processes to impactful outcomes.
Mike began his career at Procter & Gamble, having managed both new and established brands. He then spent 17 years with McKinsey where he created the Apac marketing practice and founded the global CRM practice. Mike was also the Global Head of Knowledge Management for Synovate (now Ipsos). At both SingTel and Hong Kong Telecom he set up big data teams to help the business understand customer and customer data opportunities.
Mike has been based in Asia since 1997 and works globally. He has an MBA, High Distinction (Baker Scholar) from Harvard Business School and two Bachelor degrees, Magna Cum Laude, from the Wharton School and College, University of Pennsylvania. He is a frequent speaker at conferences and has published in the McKinsey Quarterly on marketing issues in developing and Asian markets. He is an avid traveller, having visited over 140 countries.
Date: 16 December 2019
Time: 8.30am to 10.00am
Venue: The Centricity, 2nd Floor, Chater House, 8 Connaught Road, Central, Hong Kong (the old Armani Bar)
Breakfast: Fruits, yoghurt, pastries & dumplings served with tea and coffee
Price: $260 per person
Event capacity: 15 attendees, Wharton alumni will be given priority on first come first served basis
TO REGISTER: Please make payment to The Wharton Club of HK via payment to the Club's account at HSBC (502-411531-001) with receipt emailed to Mary Ho ([email protected]).